I still have the 5 dollar... 5 dollar... 5 dollar foot long song stuck in my head. Subway is still running those commercials. One might say that it's good marketing because obviously it sticks with you and you know it's from Subway. But the thing is, it doesn't actually make me want to eat a Subway sandwich, just get the darn song out of my head. I respond much better to food commercials where the food looks really appetizing. I'm think "Mmmm" that's what I should have for lunch. I much more of a instant gratification person that way. Gimmicks don't really work on me.
1 comment:
Although the primary objective is always to sell more, the secondary objective is definitely name recognition. As a marketer you want to get your product to the consumer, so if the commercial pops in your head through out the day at random, the second object is accomplished. Chances are, the more you think about the commercial and the product, the more likely you'll be to make the next step at the point of purchase.
It's still an annoying ass commercial though.
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